And How Media Can Emphasize Sustainability Initiatives

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Photo by Bill Oxford on Unsplash

Sustainability is quickly becoming table-stakes for most, if not all, consumer-facing companies. Since the UN Sustainability goals were announced in 2015, there has been an uptick in sustainability awareness on both a brand and consumer level. At the end of 2019, McKinsey put the value of sustainable investment at $30 trillion, a 68% increase since 2014. A new study by Coyote Logistics has found that 81% of companies are more focused on sustainability today than they were three years ago. From initiatives designed to increase recycling or upcycling, to becoming carbon-neutral, brands are pledging ongoing dedication to sustainability.

As we have seen with a lot of trends over the past seven months, sustainability awareness has only accelerated during the COVID pandemic. This is due to the environmental and social factors that have been front and center on the global stage, showcasing the need for companies to emphasize long-term sustainability over short-term profits. As pollution dropped while people stayed at home, it demonstrated how much impact human activities really have on our environment. Supply chains were also suddenly thrust into the limelight as consumers started to pay more attention to how brands treated their workers and sourced their products. At the same time, COVID has tested how serious companies really are about their initiatives, and reinvigorated internal conversations about the benefits of implementing sustainable practices. …

Ella Barnett

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