Sustainability is quickly becoming table-stakes for most, if not all, consumer-facing companies. Since the UN Sustainability goals were announced in 2015, there has been an uptick in sustainability awareness on both a brand and consumer level. At the end of 2019, McKinsey put the value of sustainable investment at $30 trillion, a 68% increase since 2014. A new study by Coyote Logistics has found that 81% of companies are more focused on sustainability today than they were three years ago. From initiatives designed to increase recycling or upcycling, to becoming carbon-neutral, brands are pledging ongoing dedication to sustainability.